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Add my business to google account12/10/2023 GenAI has the potential to be power tools for WINS work. Software programmers, accountants, and marketing professionals are WINS workers. Heart surgeons and chefs are knowledge workers but not WINS workers. Our case studies, based on our growing global community of over 3,000 GenAI practitioners, point to a new category of work, more precise and actionable than “knowledge work.” We call it WINS Work: the places where tasks, functions, possibly your entire company or industry are dependent on the manipulation and interpretation of Words, Images, Numbers, and Sounds (WINS). In taking this view, however, leaders may also need to adjust what they’re looking for. Here, leaders can find the immediate opportunities and threats from GenAI that firms face today. That is why we also recommend looking at GenAI through the bottom lens, and taking in what’s directly ahead. While this view is important, we have heard over and over that it’s not helpful to executives and board members because it’s difficult to translate from the generic insight that millions of jobs will be impacted to what it means for their businesses today. Through the top lens, one sees the long view of big, looming issues, such as accuracy, privacy, and bias, as well as GenAI’s potential impact on “knowledge workers” and even economy-wide job losses and societal risks. Tip: If you decide that you want to disconnect your website from the business listing again, you will find this option if you select Business listing in the settings in Website Builder.To best understand generative AI (GenAI), look at it through bifocal lenses.
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